Iceland is the only grocer to have removed Palm Oil entirely from their own label products and they’ve managed it in less than a year.
Not unreasonably they wanted to shout about this, but their Christmas advert has been banned for being ‘too political’.
After all, there have been worries about private equity and other investment being prominent in Palm Oil for some considerable time.
I have to say the advert is rather well done in my view and just 90 seconds of information about how the all-pervasive palm oil is ruining the environment is well worth watching, I suggest.
It is an irony that a really quite informative advert is banned. Yet the usual sales pitch, completely empty of any values, except, of course, consume more, is waived through.
Still, at least there is now a petition to have the decision overturned!