One would think that having lost an election that was apparently in the bag through the endless repetition of a banal slogan, amongst other blunders, Prime Minister May would have learnt a valuable lesson. But following on from her lacklustre ‘dynamic’ speech in Florence, and a torrid time at the Conservative Party conference, May was at it again today. Echoing Florence, she repeats that she wants a “dynamic, creative and unique” partnership with the EU post Brexit. Not for her existing models of trade and international relations: EEA’s and what Canada enjoys. Oh, no! They may be fine for Norway, Iceland and co. But the UK requires – no, deserves – better. Indeed, we MUST be allowed to have our cake and eat it. In short, we’re leaving the EU, but it’s not us that has to change as a result, it’s the EU.
And so, bereft of anything that in any way resembles dynamism, creativity or uniqueness on her part, May resorts once again to sloganeering, as if she really believes that if you repeat something enough it becomes reality. Of course, this was May’s approach toward immigration policy and more in all her years at the Home Office, and on a more general level has become a central plank of this government’s approach to policy making (in short, lots of hot air and very little of substance). But while incredibly damaging within various policy domains, at least that’s as far as this inept, ‘wish upon a star’ approach went. But now we stand on the edge of what’s increasingly looking like a national – indeed, international – policy disaster and all we get – again – is yet another repetition of a slogan from the arch slogan-master.
Still, at least we’ll soon be able to replace the fable of Nero fiddling while Rome burnt with a more contemporary version. And, as with Nero, history will not look on May kindly. Now repeat after me: “dynamic, creative and unique”, “dynamic, creative and unique”, and on, and on, and on.